Chiayi County's most representative tea and coffee, along with the cultural codes, creative value, and lifestyle imagination they inspire, embody the artistic and creative spirit of Chiayi County. We are honored to have been invited to design the Chiayi County Pavilion for the Taiwan Cultural Expo. The design symbolizes "land," where visitors can look up to see "fruits" made from coffee grounds and reach out to touch shrubs symbolizing tea and coffee trees as if strolling through the forests of Chiayi. The exhibition is filled with the aroma of tea and coffee, allowing visitors to view the exhibits and smell and touch them.
嘉義縣最具代表性的茶與咖啡，所衍生出的文化符碼、創意增值與生活想像，展現了嘉義縣的文創精神。我們很榮幸受邀為台灣文博會嘉義縣館進行設計。設計寓意「土地」，抬頭可見由咖啡渣製成的「菓籽」，伸手可觸及象徵茶樹與咖啡樹的灌木林，如同漫遊嘉義的山林之間。展覽中瀰漫著茶香與咖啡香，參觀者不僅能觀看展品，還可以聞香並觸摸展品。
Client I 台灣嘉義縣文化觀光局
Production I RAVENCAT CREATIVE 烏圓創意 & 東南建材工程行
Art Director I Ben Shum
curator I Kit CHECK & Ben Shum
EXHIBITION DESIGN I Kit CHECK & Ben Shum
Graphic Design I Ben Shum& Yan Lin
photography I bEN sHUM & Sandra Chen
